Creating work that appeals to one's design aesthetic and themes are very important to us as individual artists. Work that is particular to an artist’s ideals helps release emotions, thoughts, and opinions into the world. Conversely, an essential objective for a designer should always be to strive to meet client’s needs. A designer cannot stop trying or stop listening to clients just because they keep coming back with more changes. Their opinion is the most important to a designer’s success. Every project and task is different and should be treated as such. It is the most satisfying feeling when a client or anyone says they are pleased with your final design. A designer’s main responsibility is to interpret a message, brand, style, etc. by using type, design language, and pure creative imagination.

     My designs usually begin with questions. I ask myself and sometimes the client: what is the purpose, what message or concept needs to be conveyed, are there any outside examples that the client has as inspiration or reference?  From those questions, I seek out a huge amount of research and information. I brainstorm associated words, images, colors, shapes, ideas, and places. After a long period of researching, I use my sketchpad and start sketching very loose and fluid marks. I scribble, mark up the paper, smear, smudge, erase, and switch up my tools to get a variety of concepts. These two processes of logical and structured versus free flowing, intuitive mark making creates a perfect combination for me to acquire every idea possible.

     Throughout my experience thus far, I would describe my preferred style as simple, type-oriented designs that are clean, but never monotonous. I enjoy fun concepts and playful ideas as well, as long as they are not too dated. Typography and type choice are a huge factor in designs for me. I feel that the right or wrong font choices can really make or break a design. As for the future, I wish to create works that, years from now, I can look back on and say, “I made that” with a smile on my face.