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Madelyn Morris

BFA - Graphic Design

     To me, art is like an unspoken language. It has the power to relay a message, evoke emotion or spark the imagination. I am surrounded by artistic inspiration. From food to architecture to the people I pass by, I find creative inspiration everywhere. When creating a design for a specific audience, our shared experiences deepen the connection between the viewer and the design. 

     When approaching a project my process always begins with research. I find that the more questions I ask, the better the design. What is my subject matter? Who is my audience? And what is my goal? I then translate my ideas to pen and paper, which allows me to organize my thoughts and hone in on a clear design direction. The strongest concepts are further developed on the computer where I use various design programs to bring my ideas to life.  

     My design philosophy is that generally less is more. I have always gravitated towards a minimalistic style. The fewer marks I make, the more room there is left for thought and interpretation by the viewer. This idea can be hard to accomplish well, because there is a fine line between simple and boring. I also like to develop my designs with touches of historic and modern accents. The juxtaposition of old and new helps to create a design with timeless appeal. 

     As I continue to grow as a designer my goal will always remain the same, for my designs to leave an impression on the audience. I want their eyes to leave my work, but their minds to stay. 

 

“Eat” 2015
“Good Night” 2015
“Ice Cream Cone” 2015
“Zombie Selfie” 2015
“Pizza” 2015
“Girl with the Pearl” 2014
“Cheeseburger” 2015
"Eat the Street Mockup" 2015
"Eat the Street Mockup 2" 2015
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