Bill Davison

     When designing for a project, I immediately examine who or what the design is intended for. Creating a design includes leading the viewer’s eye in a direction where they can retain the information in the most effective manner. Using a carefully selected color palette, custom illustration, and suitable typography are my tools to create such a pathway for the eye’s attention. 

     Ultimately, the goal for each piece is to strike a balance between originality and effectiveness. How I begin is absolutely dependent on what I am designing for. Before pen and ink hit any paper, I want to know what the product is going to be. I design accordingly to who the target audience is and what important information they should retain from my design. The process starts with a simple idea or two, a sketchpad, and a dab of patience. Once a design comes to fruition, I begin to refine the work starting with the focal point. I want the key element to catch the viewer’s attention without being unnecessarily distracted with other parts of the design. This is achieved by creating a few variants of the same design to compare what qualities are effective versus those that are a distraction. This includes examining which typography is most effective in conveying the message as well as which colors compliment the overall product. 

     Clarity is always a must when working on any design. I want to provide the viewer with a design that guides their eye to gracefully flow from one point to another with ease. From the initial glance to the final observation, I seek to lay the groundwork for the viewer to follow. With every new design, my skillset only improves to keep the viewer’s attention from start to finish. Each piece of artwork teaches me new ways to solve graphic obstacles, providing me with a sense of accomplishment. In the end, it is my personal objective to grab the viewer’s attention, keep it for a while, and ensure it connects with the target audience.